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As one of the only five state-owned enterprises in the country that produce steel-framed plastic composite pipes, the products of Jiangxi China Coal Science and Technology Anyuan Pipeline Company currently cover all provinces in China except Tibet, Taiwan, and Hong Kong, even in the uninhabited Gobi Desert. You can also find Anyuan pipelines, and even cross the oceans to Vietnam, Pakistan, Kazakhstan and other countries, occupying a place in the steel frame plastic composite pipe market. Especially in recent months of this year, monthly sales have remained above 9.5 million yuan, and monthly production has reached saturation. In April and May, the output value reached 23.55 million yuan, with a profit of 1.64 million yuan and a good economic benefit. Level.
The steel frame plastic composite pipe is the leading product of Anyuan Pipeline Company. It is anti-corrosive and wear-resistant, stable, lightweight and easy to install. It is widely used in gas, water supply, petroleum, chemical, mining and other industries. However, because the steel frame plastic composite pipe is a high-end product in the pipeline industry, there are many alternative products, and the price is slightly higher than other products, so product promotion and market development are extremely difficult. Faced with the fiercely competitive market environment and product structure characteristics, the company’s party and government team carefully adjusted marketing strategies, maximized strengths and avoided weaknesses, adopted flexible marketing mechanisms for different regions and different projects, and implemented a marketing model combining salesmen and agents to reduce For marketing and intermediate expenses, starting in 2007, five branches with capital risks were gradually cancelled.
In order to improve and encourage the enthusiasm of salespersons, the company signs a letter of responsibility with salespersons every year and conducts assessments based on performance. For outstanding performance, in addition to the prescribed marketing expenses, it is also recommended to evaluate the best, and for continuous mediocre performance, the last is eliminated. At the same time, according to the amount of performance completed in the previous year, the salespersons are divided into five levels and given different base salaries. In order to strengthen capital management and prevent capital risks, the company implements a strict contract review system. For the salesman’s contract, after the salesman understands and evaluates the customer’s financial strength, it is submitted to the company’s legal affairs, technology, production, quality, supply, finance, discipline inspection and supervision departments for review. The contract signing requires advance payment, payment on arrival, Installation progress payment and acceptance payment. For large contract amounts and long construction periods, the contract model of staged delivery, staged installation, staged pressure test, staged acceptance, and staged settlement shall be adopted to minimize the capital risk. For overdue accounts receivable, an early warning system is adopted, the person responsible for the business is notified in writing, wages are deducted, overdue interest is assumed, and the responsibility is assigned to individuals. For customers who do not do well and default on payment, we will send a lawyer’s letter to legal proceedings.
At present, the company has successfully entered the procurement network of Sinopec, PetroChina, and CNOOC, and has become a qualified supplier, participating in long-term bidding activities. In the chemical industry, such as Sichuan Dragon Mang Group, the largest leading titanium dioxide company in China, and Hubei Yichang Chemical Group, a leading Chinese fertilizer company, have maintained good cooperative relations with the company for many years and have large business contacts every year. Strict management system and flexible marketing strategy ensure the company's continuous and stable development. This year, it has achieved profitability for two consecutive months. Faced with the company's achievements, Li Yifang, general manager of Anyuan Pipeline, said emotionally, "The company's development to this day is inseparable from the efforts of the majority of employees, and the salesmen are even more indispensable.